Building off the last blog post, I wanted to discuss the flip side of the communication coin, namely expressing information, not simply listening. Indeed, from an organizational standpoint, with communication, it is imperative that the firm convey info both globally and locally. In other words, when communicating, it is critically important that the organization have a strategy or plan that includes messages that are sent across the firm to each employee and messages that are conveyed departmentally within each organizational unit. This ensures that your staff is on the same page and understands what are the most up to date happenings within the organization. In light of the importance of organizational communication and workplace engagement, I have compiled a short list of some best communication practices that your organization can use to engage your staff:
Best Practice #1: Consistently convey or communicate your organization’s mission, vision, and how your staff members can contribute to that mission or vision. In other words you want to answer basic questions for your staff. Questions like: what does your organization do? What is your organization aiming to be or become? Who does your organization serve? What is the significance of the organization’s work? Addressing these basic questions will ensure this is no disconnect among your employees surrounding what your firm does and what your firm is aspiring to become. In other words, you want there to be alignment, cohesion and mutual understanding when it comes to what organization is doing currently and where the firm is headed in the future. Conveying this information during all employee meetings and during departmental meetings is critically important.
Best Practice #2: Consistently inform and explain how employee contributions are crucial to the fulfillment of the organization’s mission or vision. This is important to communicate as people in general have a need to feel that they are contributing in some way to a larger shared goal or mission. Contributing to a larger goal or mission can motivate your staff to work through the various hurdles and setbacks that your employees may face as they work toward the larger mission. In other words, this shared goal or mission can be energizing when the going gets tough. However on the flip side of that, if the vision or mission statement is not clear or uninspiring, your organization will have an uphill battle when trying to motivate your staff.
Best Practice#3: Provide your staff with regular updates and developments affecting their day to day work or the overall direction of the organization. In other words, you don’t want your staff to be in the dark about where the organization is headed or how outside factors are impacting the organization. For example, there may be a new state regulation that impacts the work your organization does. Your staff needs to know this information. Or there may be certain changes your organization decides to make to its technology, this is further information that you’ll need to ensure you share with your staff. Announcements of this sort can be made in all employee meetings, departmental staff meetings, email blasts and organizational newsletters.